LEXUS - BUSINESS-WINNING PITCH

Lexus had never connected to the Asian American market before. They asked IW and another agency to pitch using the NX, RC, or RC F as possible platforms. 

We pitched separate campaigns for the RC F and the NX. I was creative lead for launching the NX (first time woo!).

A few long and hilarious nights later, we pitched and won Lexus's first Asian American focused business. Check out how we did it below.

First, we set the mood. Something to shake off Lexus's stodgy perception.    

Then, after setting up our 35-40 yr old, modern and rebellious target. We hit the NX.    

IW has been working with them ever since and I'm damn proud of my team and the "W" we brought home.