LEXUS CT 200h FOODIE ADVENTURE
For the Lexus CT 200h, we targeted millennials who are dipping their feet into luxury goods for the first time. They seek unique experiences, sophisticated taste, and exquisite cuisine, so we positioned the CT 200h as the vehicle for adventurous foodie lifestyles.
We collaborated with three influencers to take audiences to their favorite epicurean destinations in four unique areas across LA. Check out the slide show to see our mobile friendly microsite and the mouth-watering foodie pics.
Each influencer shared the adventure on their social channels and sparked quality engagement between the CT 200h and thousands of followers. Our target loves social, food, mobile, and an experience-driven lifestyle. This campaign connects it all with the CT 200h at the center.